# Introduction

<figure><img src="/files/sgwyFb4K81U4hbIDxkSy" alt="" width="188"><figcaption></figcaption></figure>

Deek is a decentralized collaboration economy built exclusively on Berachain, backed by reputation and powered by innovative social bounty mechanics (aka “Wishes”). &#x20;

Individual behaviors and engagements contribute to the construction of a reputation layer (aka “DEEK”), which can be monetized and utilized to gauge credibility, reliability and influence.&#x20;

## **Why Deek**

* We believe the key in designing SocialFi products is through the financialization of existing social behaviors instead of creating new ones, and on-chain reputation is the endgame of it all. Every one of us has helped others, from sharing our exclusive insights to introducing a professional contact. Now imagine an incentivised P2P marketplace of people helping each other - it could rival any centralized, billion-dollar intermediaries like GLG or Michael Page.
* Deek is a decentralized collaboration network that seamlessly unlocks the value of our existing assets (e.g intelligence, network, access, time) through on-chain social bounty mechanics (aka “Wishes”). Through “Wishes”, you can broadcast any requests or needs through layers of social circles, at the same time, your generosity in helping fulfill others' “Wishes” will no longer go unrewarded and unnoticed.
* Contribution and engagements in the network will naturally construct a social reputation layer (aka on-chain “DEEK”) for everyone. “DEEK” is an embodiment of karma - the more you give, the more you should be given in forms of economic incentive and measurable influence. Deek's product and token are designed to foster such collaboration and construction of on-chain reputation.
* Deek is a novel network that can create actual value and be fun simultaneously. Incubated by Everest Ventures Group, the premier web3 venture builder and operating group in Asia. &#x20;


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